One of the first places most people turn when spicing up their sex lives is to sex toys. Sex toy retailer Adam and Eve did a survey recently on Americans’ sex toy habits. Some of the interesting results:

The Rabbit is the most popular sex toy out there. It’s distinctive shape comes from restrictive laws in Japan that forbid sex toys shaped like penises. The creators got around the regulations by creating a toy with an innocent pair of rabbit ears.

People in the US spend $15 billion a year on sex toys. That’s more than we spend going to the movies ($10 billion) and roughly equal to what we spend each year on video games. I could make a joke here about the neglected partners of gamers, but you’ve probably already made one yourself.

North Dakotans like their sex toys; there are an average of 10 sex toys per capita sold in that state. Idaho follows closely with 9 per person; in West Virginia, there are 8 sex toys sold for every person in the state. There seems to be a pretty high correlation between sparsely populated areas and sex toy sales.

According to Adam and Eve’s survey, 78% of women who use sex toys are in a relationship. Married women are twice as likely to own a vibrator as single women. But, it’s not because she’s unsatisfied or merely perking up her solo activities. According to an iVillage survey, 25% of married couples bring sex toys into the bedroom. 

Sex toys have been around for awhile. Vibrators were sold in the Sears catalogue since at least 1918. The ad’s headline reads “Aids That Every Woman Appreciates.” The vibrator was a plug-in model similar to the Hitachi Magic Wand that, like the Magic Wand, came with a number of optional attachments.

Bondage toys have always been popular – about 20% of Americans say that they’ve experimented with bondage at one time or another – but, sales in this area have exploded in the wake of 50 Shades of Grey. Since the book came out, sex toy retailers report that sales of bondage toys have increased by 50%.