6/27/2012 8:33 AM
Nabisco showed their support for the LGBT community Monday by uploading a unique image of their Oreo cookie. The image has, as of this writing, received over 200,000 Likes and has been shared more than 65,000 times.
While the usual naysayers showed up, response was overwhelmingly supportive. The post received hundreds of positive comments. "Thank you Oreo for supporting the gay community, even though cookies are empty calories I will buy a pack today!" said one commenter. Another posted, "I rarely buy Oreos because I tend to eat the whole bag in one sitting. I'm going out to buy two bags today just to support your company."
The fact is, we are finally at a place where even big brands with serious profits to protect are comfortable taking a stand in favor of the LGBT community. Toyota and Budweiser regularly buy full page ads in Out. JC Penney responded to the One Million Moms boycott by placing two gay dads on the cover of their Father's Day flyer. In May, an influential Republican pollster even suggested that it was time for the GOP to back off their stance against same sex marriage.
These corporations and politicians are not making risky stands; on the contrary, these companies don't take a single step that hasn't been put before a focus group, market-tested or vetted by a think tank. This very caution is one of the strongest signs that reason and compassion have won the day.
Those opposed to gay and lesbian rights, are still there, of course. But, their protests become more shrill and irrelevant as the world moves on without them. We are witnessing and participating in an age where these views will no longer stand.
This commenter summed it up best: "Oreo is on my list :) I love to see the evolution of human understanding and kindness. Someday, I can say 'I remember when I got to watch the world change'."